With the social media game at an all time high, consumer no longer have to go out and find whats happening, the news finds them instead. While some companies have struggled with making these adjustments, other companies, like snapchat for example have thrived. We live in a super fast pace world where things are always moving and changing. The age of technology has significantly increased this need for wanting to know everything and wanting to know it instantaneously. Being that snapchat has built its model around this fast pace culture they are really winning the game at delivering news quickly and efficiently.
Their news stories, in my opinion are one of their best features. I can click through a story and find out what is going on very quickly. Some times the information is solely for entertainment, but they also do a very good job with informative purposes as well. Marketers should really take notes if they want to stay in the game. If a company can't get there news out quick then it could become irrelevant before it even has a chance to hit the stands. While snapchat is still mostly targeted towards millennial, the way they market things really is ground breaking and should be applied on all types of platforms. By making things not only entertaining but also very interactive, it helps penetrated consumers natural advertising block. When done correctly it could even go as far as making consumers want to seek out this information for themselves again, which is exactly what marketers need to start doing again in order to stay in the game.
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